Influencer Marketing

6 TikTok Statistics: 2023

Jan 23, 2023

UPDATED JANUARY 2023 - You've probably heard of TikTok by now, and maybe your friends or family are already hooked on the app - or perhaps you are too? One thing is for sure: TikTok is here to stay. In this blog post, we're diving into some TikTok statistics, looking at the platform's size, how much time people spend on the app, and more. Let’s go!

6 TikTok Statistics

  1. TikTok has over 1 billion active users: As of January 2023, TikTok boasts over 1 billion active monthly users worldwide. This number has grown from 800 million in December 2020 to over 1 billion in 2023, making TikTok one of the few apps to achieve 1 billion active profiles. Europe alone has 227 million active profiles, with significant growth seen in the last year. Source link

  2. Average daily usage of TikTok is 1.5 hours: The average TikTok user spends about 1.5 hours on the app each day. TikTok features an endless feed of suggested videos (For You Page), and its algorithm focuses heavily on view time. The longer a user watches a video, the more relevant TikTok deems it for the user. TikTok also leads in average daily usage time among all social media apps, nearly doubling the time spent on Instagram and Facebook. Source link

  3. 90% of TikTok users open the app multiple times daily: Users are always presented with new content tailored to their previous viewing habits. This could be because most TikTok users turn to the channel for entertainment and seek it out throughout the day. Source link

  4. TikTok is available in over 150+ countries: Specifically, it's available in 155 countries and over 39 different languages. As a TikTok user, you'll often see videos from various countries, not just Denmark, but you'll typically be exposed to content in Danish and English in Denmark, etc. Source link

  5. Highest engagement rate per post up to 4 times higher compared to other social media: A study on micro-influencers showed engagement rates as high as 17.96% per campaign, compared to 3.86% on Instagram. The median engagement rate on TikTok is 5.96%, significantly higher than both Facebook and Instagram. Source link

  6. TikTok's demographics have shifted significantly since its inception: Here's the age group distribution of TikTok's users worldwide, highlighting the platform's evolution. In the last year, the 30+ age group has seen a notable increase. Source link

Age Group Percentage of Users

10-19: 28%
20-29: 35%
30-39: 18%
40-49: 16.3%
49+: 2.7%

At Dreaminfluencers, we'll continue to update this blog post as TikTok rapidly evolves. For instance, average time spent on TikTok can vary greatly from month to month. For example, daily usage was significantly higher during the COVID-19 pandemic.

TikTok's evolution opens up exciting opportunities for brands looking to create brand awareness among the next generation of consumers. At Dreaminfluencers, we work with TikTok influencers, helping businesses find the right influencers, create engaging videos, and succeed in their Influencer Marketing efforts.