AIVIQ
As a brand on Dreaminfluence you don't necessarily have to activate your Dream Team (influencers and content creators) to post on own social media. Another way to work with microinfluencers could also be to ask them to create UGC (user generated content) to use in newsletters, on a website or as AIVIQ did; in advertisement.
Therefore, the campaign with AIVIQ focused on influencers creating authentic user-generated content for the brand. The goal was to produce genuine, engaging content that could be strategically used in AIVIQs paid advertising. By combining influencers' credibility with tailored content, Aiviq had the opportunity strengthen its presence and drive higher engagement through ads that resonate directly with the target audience.
Incorporating User-Generated Content (UGC) into your advertising strategy, alongside your carefully curated and aesthetically pleasing product images, creates the perfect balance to capture your audience’s attention. This blend combines the authentic, personal presence of UGC with the polished, professional presentation of your product, offering a compelling and relatable message that resonates with consumers.
UGC is highly effective because it feels real and trustworthy—consumers are more likely to connect with content created by their peers rather than traditional brand messaging. When you integrate this genuine content into your marketing mix, it enhances your brand’s authenticity and credibility. In contrast, polished images help establish a sense of professionalism and quality, creating an aspirational image that complements the relatable nature of UGC.
For future campaigns, incorporating microinfluencers into this strategy could be incredibly powerful. Microinfluencers, with their smaller but highly engaged followings, produce authentic and personal content that aligns well with UGC. Their followers trust their recommendations, and by using their content in your campaigns, you can create a sense of community and connection. Additionally, their content can be seamlessly incorporated into both organic social media posts and paid advertising (such as Spark Ads), boosting engagement while maintaining an authentic feel.
Combining both UGC and high-quality imagery not only drives engagement but also allows for more flexible content use across different platforms—whether it’s for Instagram stories, website landing pages, or email newsletters. By consistently engaging with microinfluencers and leveraging both UGC and professional content, your brand can stay top of mind, enhance its online presence, and build a loyal customer base that feels a genuine connection to your product.
