Basic Apparel

As newstalgia were launched, Basic Apparel wished to cast some light on the newest collection. A collection inspired by Princesse Anne and Audrey Hepburn combined with elements from traditional fashion. The team managed to exceed in highlighting the details and focuspoints in the collection by creating engaging and authentic content aligned with the influencers own brand identity making it highly resonate with their own followers.

As a company, Basic Apparel focuses on being a sustainable women’s clothing brand, offering comfortable, timeless fashion made to last. With four collections a year, all production is ethically done in Europe, in close collaboration with family-owned farms. Recently GOTS certified, the brand prioritizes eco-friendly practices and quality craftsmanship, which were important for Basic Apparel to show.

As the influencers on the team were carefully and manually selected to align with the brand’s core values and mission, the resulting content perfectly reflected the campaign's objectives. This strategic approach ensured that each influencer's style, voice, and audience resonated authentically with the brand, creating content that was both engaging and on-brand. As a result, the content produced was not only effective for the specific campaign promoting the new collection, but it also became a valuable asset for broader marketing efforts. The high-quality visuals and messaging could be repurposed across various channels, such as ads, the brand's website, and social media platforms. This made the campaign not just a one-off success, but a long-term marketing tool that could be used to drive further engagement and brand awareness in future activities. By integrating influencer content into the wider marketing strategy, the campaign became an ongoing resource that continued to deliver value well beyond its initial launch. A campaign that showcases how a product based collaboration with microinfluencers can have a great impact.

A campaign that demonstrates how collaborating with microinfluencers on product-based promotions can have a significant impact, driving authentic engagement, increasing brand awareness, and creating valuable content that extends the campaign’s reach.

You can check out their collection on their website: https://basicapparel.dk/