Beirholm Lagersalg
The campaign "Impress with a Beautiful Table Setting" by Beirholm Lagersalg focused on inspiring people on Instagram to set a table with high-quality cloths and tableware. The influencers were invited to create content showcasing beautifully set tables using Beirholm Lagersalg products, designed to emulate the elegance of a restaurant experience, all while still being at home. Each influencer had the creative freedom to present their content in an authentic, personal style, resulting in unique and diverse approaches. This led to a wide variety of videos featuring creative folding techniques for napkins, and imaginative ideas for mixing and matching different colors and patterns, which kept the content fresh and engaging.
As a strategic move to drive traffic and boost potential sales, influencers also included direct links to the Beirholm Lagersalg website in their stories, encouraging followers to purchase the products themselves. Throughout the campaign, it became evident how a carefully selected group of influencers could generate significant impact with a more focused approach, rather than relying on a large number of creators. By collaborating with influencers whose personal style and audience aligned with Beirholm's brand values, the campaign fostered a deeper connection with the target market. Since Beirholm Lagersalg primarily sells to Denmark, it was crucial to choose influencers whose follower base was exclusively based in Denmark, ensuring that the campaign resonated with the right audience and delivered maximum impact. By narrowing the focus to a local, targeted audience, the campaign was able to achieve more meaningful connections and higher conversion rates.
As influencers continued to share their posts across their own social media platforms, the campaign's reach, interactions, and saves kept increasing over time, making it a long-lasting success (which is still ongoing as you read this case). This organic growth demonstrated how the right influencer partnerships can create a sustainable and evolving campaign with lasting engagement.
