Nordic Online Academy
As a relatively new and lesser-known educational provider in the market, Nordic Online Academy's primary objectives of their campaign were to raise awareness, and to gather valuable content for the Academy's social media channels. Instagram served as the main platform for this initiative, allowing influencers to document their journey and highlight the educational opportunities available at Nordic Online Academy.
The campaign was designed to generate interest in the Academy’s courses and learning experiences through authentic and inspiring posts and stories on Instagram. Influencers shared their personal experiences with various courses offered by the Academy, providing their followers with a realistic glimpse into the educational offerings. The goal was to highlight the Academy’s unique qualities, such as its flexible, accessible, and high-quality online learning environment, while sparking curiosity among potential students about signing up for courses that could enhance their knowledge and skills in different areas.
By collaborating with influencers, Nordic Online Academy could reach a broader and more diverse audience, particularly those who may not have been aware of the Academy's offerings. The influencers were encouraged to share specific details about the courses they participated in, as well as their experiences with the online learning process, which showcased the Academy’s innovative approach to education. Their genuine testimonials helped build trust and credibility, making the Academy’s offerings feel more relatable and attainable for potential students.
This authentic approach not only sparked greater interest but also created a stronger emotional connection between the Academy and its audience, particularly among those seeking flexible and accessible educational options that align with their personal or professional goals. By utilizing the content generated from influencers on its own channels, Nordic Online Academy was able to build a credible, engaging online presence that resonated with a wider audience, driving increased engagement, new followers, and ultimately, prospective students.
The campaign played an essential role in raising awareness of Nordic Online Academy as a serious player in the online education space. It also provided the Academy with valuable insights into how its offerings were perceived by a broader, more diverse audience, giving them the opportunity to refine their messaging and course offerings for future growth. With these insights, the Academy could continue to strengthen its brand, enhance its educational impact, and foster deeper connections with its growing student base.
