Nordisk Film Biografer

In an exciting move to boost awareness and anticipation for a film release, Nordisk Film Biografer invited a select group of influencers to attend a weekend-premiere screening in Denmark. The event was more than just a movie night; it was a strategic move to create buzz and engage with a younger, digitally savvy audience in an authentic way.

The influencers were asked to join a screening of a highly anticipated film—something the general public could do as well, making the campaign relevant for the audience being exposed. This clever tactic generated anticipation and excitement, as their followers had the opportunity to see the film themselves in their local Nordisk Film Biograf.

The evening was carefully curated to ensure maximum engagement as the influencers were encouraged to share their experiences just as they experienced the night; from the minute they walked in the door, to picking up popcorn in the in-store candy shop to the actual movie. The result? A flood of authentic content published on TikTok, showcasing the unique atmosphere of Nordisk Film Biografer—highlighting everything from the immersive cinema experience to the anticipation surrounding the movie.

For Nordisk Film Biografer, the strategy exceeded all expectations, making the experience a recurrent event and campaign strategy, inviting influencers in on a monthly basis to secure top-of-mind recognition with their target audience. The use of micro-influencers helped generate organic content that felt personal and relatable, tapping into their followers’ curiosity and desire to be part of something special.

This campaign serves as a great example for other brands looking to leverage influencer marketing. By partnering with the right micro-influencers, companies can foster genuine connections with their audience and create compelling, authentic content that resonates and drives engagement. For Nordisk Film Biografer, it was a winning strategy that brought their brand to the forefront of the moviegoing conversation.