re do ®
As re do® wished to foster a more personal relationship with their influencer team and share the story behind their brand values and the inspiration for their newest collection, they invited them to their showroom for a special Meet'n'Greet session. The event was very informal and intimate, designed to create a relaxed environment where meaningful connections could form.
It lasted only a couple of hours, with no expectations for content to be shared or posted. The focus was solely on being present in the moment, engaging with one another, and deepening the understanding of the brand. Upon arrival, the influencers were introduced to re do®’s newest collection, with an in-depth look at the entire production process, from sourcing materials to final design. This gave them a unique, behind-the-scenes perspective on the brand’s commitment to quality and sustainability. Following this, the influencers had the opportunity to try on the clothes and provide valuable feedback in a collaborative session. It was a perfect opportunity for re do® to showcase their dedication to transparency and authenticity, while also encouraging an open dialogue about the brand’s ethos.
This campaign demonstrates how a genuine, hands-on approach can create lasting connections and build strong communities, both with influencers and potential customers. It highlighted the importance of humanizing the brand and making real, heartfelt interactions the cornerstone of a successful marketing strategy.
As fashion brands often run campaigns where influencers are sent clothes to try on and share with their followers, this case highlights the added value of creating deeper, in-person connections. While sending clothes for influencers to showcase is an effective way to engage audiences, the face-to-face interaction allowed re do® to build a more meaningful relationship with the influencers. By sharing the story behind the brand and offering a behind-the-scenes look at the collection, the brand fostered authentic connections that went beyond just product promotion, leading to stronger loyalty and more genuine engagement from the influencers and their followers.
