Simply®

As Christmas approached, Simply focused its efforts entirely on promoting its highly anticipated chocolate advent calendar. To build excitement and awareness, the brand invited a select group of microinfluencers to try the calendar and share their first impressions with their followers. While paid collaborations can effectively drive product visibility, microinfluencers offer a unique advantage in creating authentic, relatable content that truly resonates with their engaged audiences. Their personal, genuine feedback adds an extra layer of trust, making their recommendations feel more like a friend sharing a favorite find rather than a traditional ad. The timing of the campaign, perfectly aligned with the holiday season, helped generate excitement and anticipation around the calendar, boosting its visibility as consumers began their festive shopping. By incorporating microinfluencers into the marketing flow, Simply not only created a buzz around the product but also positioned the calendar as a highly desirable, must-have item for the season. Their organic, relatable content served as a powerful complement to traditional marketing efforts, driving both awareness and sales during the peak shopping period.

As the campaign is activated on both TikTok and Instagram, it offers the unique opportunity to create a diverse range of content, taking full advantage of the strengths and features of each platform. TikTok, with its emphasis on dynamic videos, encourages fast-paced, creative, and often playful content that can go viral quickly. This makes it ideal for showcasing behind-the-scenes footage, challenges, or trends that capture attention in an engaging and entertaining way. On the other hand, Instagram provides a more polished and versatile environment, where high-quality images, Stories, Reels, and videos can be used to present products in a sophisticated, aspirational context. With its strong focus on aesthetics and curated content, Instagram allows for more detailed storytelling, and product-focused posts. By utilizing both platforms, the campaign can appeal to a broader audience and tailor the content to each platform’s strengths—whether it’s the fun, spontaneous vibe of TikTok or the stylish, refined feel of Instagram. This multi-platform approach enables a campaign to reach users in different ways, ensuring a higher level of engagement and creative expression.