Tivoli Friheden

Tivoli Friheden, an iconic amusement and experience park, first opened its doors just before the 1960s, becoming a beloved destination for generations. However, like many seasonal attractions, there are times during the year when the park is closed to the public. During these periods, it's essential for Tivoli Friheden to maintain visibility and build anticipation for its reopening. One highly effective strategy for achieving this is leveraging the power of microinfluencers and content creators.

In the campaign that invited influencers to experience the park during its opening, Tivoli Friheden used its influencer team to generate excitement and raise awareness about the park’s opening dates, special events, and attractions. By partnering with microinfluencers, the park was able to tap into smaller, highly engaged audiences who trust these influencers' recommendations. Microinfluencers create authentic, relatable content that resonates deeply with their followers, giving them a genuine glimpse into the fun, atmosphere, and unique offerings of Tivoli Friheden.

Through creative and engaging content, influencers showcased everything from thrilling rides to tranquil areas for relaxation, providing a well-rounded picture of what visitors can expect. This content was shared across social media platforms like Instagram and TikTok, where it sparked interest and motivated their followers to plan a visit.

Social media has allowed Tivoli Friheden to capture its audience in new and engaging ways. Influencers’ content not only boosts the park’s visibility but also provides authentic experiences that resonate with potential guests. By showcasing real-time moments, behind-the-scenes footage, and personal experiences, Tivoli Friheden creates a stronger emotional connection with its audience, driving ticket sales and boosting engagement.

Overall, this influencer marketing strategy was a success because it generated buzz, kept the park top-of-mind during open periods, and motivated both new and returning visitors to experience the magic of Tivoli Friheden.