WOW PARK

The purpose of this campaign was to showcase WOW PARK as a fun, family-friendly outdoor destination by having influencers share their genuine experiences through engaging and inspiring videos. The influencers were invited to explore the park, take their followers on a tour, and capture the best moments, from trying out the exciting activities to discovering the park’s hidden gems.

One of the highlights was the new GIGANTEN slide tower at WOW PARK Billund, which quickly became a fan favorite. By featuring both children and adults enjoying the park, the content conveyed an authentic, all-ages experience that resonated with viewers. Influencers shared personal recommendations of their favorite spots, offering followers a true insight into the park's wide range of activities and the joy it brought to families. The content posted by the influencers radiated genuine happiness and excitement, with true and unfiltered smiles that reflected their real enjoyment of the experience. This authenticity made the campaign’s content feel incredibly trustworthy, as the influencers shared their honest reactions and personal moments in the park. The result was content that not only showcased the fun of WOW PARK but also fostered a deeper connection with the audience, making the campaign a success both in terms of engagement and brand credibility.

Using the Dreaminfluence platform to coordinate with the influencers made the entire process seamless and efficient. It was easy to communicate with the team and schedule individual visits, as Dreaminfluence allowed influencers to select their preferred dates to visit the park. This streamlined coordination ensured that everything ran smoothly, giving the influencers the flexibility they needed while keeping the campaign on track.

When trying to show potential customers that an amusement park can be fun for the entire family, across all ages, it can be challenging to rely solely on staged photos from a photoshoot. That’s why it makes perfect sense to have real visitors to the park share their genuine experiences, allowing their authentic reactions to resonate with the influencers' followers. By featuring actual families enjoying the park, rather than just polished images, the campaign becomes more relatable and trustworthy. This approach creates a deeper connection with the audience, making the experience feel real and accessible, ultimately increasing the park’s appeal.