Influencer Marketing

Familiarize yourself with the key terminology in the influencer marketing sector

13. nov. 2023

Do you want to dazzle your colleagues and leave them tongue-tied in your next influencer marketing meeting? Well, you're in luck! It's time to decode the jargon and conquer the buzzwords of this ever-evolving landscape.

Join us as we embark on a journey through the language of influencer marketing, and soon, you'll be the one setting the trends and making 'em say, 'Wow, they really know their stuff!’

So, fasten your seatbelts and get ready to explore the lexicon of influencer marketing 👇🏼

(The buzzwords will be presented in alphabetical order.)


In the realm of influencer marketing, "affiliate" refers to a partnership model where influencers promote a brand's products or services through unique affiliate links. Influencers earn a commission for each sale generated through their promotion. There are mixed opinions about this approach to influencer marketing, but here at Dreaminfluence, we believe that influencers should be rewarded for the brand value they attribute to the company, and not for the conversions they generate. 

Brand Advocate

A "Brand Advocate" is a dedicated influencer who passionately supports and promotes a brand, often on an ongoing basis. These advocates have a deep connection with the brand's values and products, and their authentic endorsements can have a significant impact on building trust and loyalty among their audience.


A "Brief" is a detailed document or communication from a brand to an influencer. It outlines campaign objectives, content requirements, guidelines, and any specific instructions. The brief serves as a roadmap for influencers, ensuring their content aligns with the brand's goals and maintains a consistent message and tone.

Follower Fraud

"Follower Fraud" refers to the unethical practice of inflating an influencer's follower count with fake or inactive accounts to create a false impression of popularity. It can mislead brands into ineffective partnerships. Detecting and addressing follower fraud is essential for ensuring authentic and impactful influencer collaborations.


"Metrics" refer to quantifiable data and key performance indicators (KPIs) used to evaluate the success and impact of a campaign. These measurements include engagement rates, click-through rates, conversion rates, reach, and impressions. Metrics provide valuable insights, helping brands assess the effectiveness of their influencer marketing strategies and make data-driven decisions for optimization.

Product placement

"Product Placement" involves seamlessly integrating a brand's product or service into an influencer's content. This strategy aims to promote the product organically within the influencer's content, allowing it to appear as a natural part of the narrative. It leverages the influencer's authenticity to reach and engage the target audience effectively.

Product seeding

Product seeding is a savvy influencer marketing strategy. It involves providing influencers with your product for free, encouraging them to authentically showcase it to their audience. This organic approach leverages influencers' credibility to generate buzz, user-generated content, and brand awareness among their engaged followers.


A "Repost" refers to the practice of sharing an influencer's content, often on the brand's own social media channels. It amplifies the reach and visibility of the influencer's endorsement, leveraging their authentic content to connect with a wider audience. Reposts can boost brand credibility and engagement within the influencer's community.


A "Tastemaker" is an influencer known for their exceptional sense of style, trends, or expertise in a specific niche. Brands collaborate with tastemakers to leverage their authority and credibility in influencing consumer behavior and shaping opinions. Tastemakers play a pivotal role in introducing and endorsing products or ideas to their engaged audience.