A.KJÆRBEDE

The "Adventurous Collection - SS24" campaign was designed to showcase A.KJÆRBEDE's latest Spring/Summer 2024 sunglasses collection; Will, Macy, Alex, Anma, and Lane. A key goal was to create a wave of authentic, high-quality content that would resonate with A.KJÆRBEDE's target audience. To achieve this, the brand partnered with influencers via Dreaminfluence, a powerful influencer marketing platform that streamlined communication and collaboration with microinfluencers across social media.

Through Dreaminfluence, A.KJÆRBEDE's marketing team could easily connect with influencers, align on creative direction, and ensure the content would focus on the sunglasses' design and functionality. The influencers were encouraged to showcase how they styled the new sunglasses in real-life, adventurous settings—whether it was on the streets, at a café, or in the park—capturing the essence of the collection's spirit.

What set this campaign apart was its emphasis on high-quality content creation. A.KJÆRBEDE's influencerteam recognized the importance of good lighting, close-ups, and making sure the sunglasses were prominently featured in each video. The influencers, equipped with clear guidelines and full creative freedom, produced stunning TikTok videos that exceeded all expectations. By leveraging Dreaminfluence’s tools, the team efficiently managed the collaboration process, ensuring alignment across all content pieces.

Once the content was live, the influencers generated Spark Ads codes, allowing A.KJÆRBEDE to amplify the reach of the videos through paid promotion. The results spoke volumes: the campaign not only boosted brand visibility but also led to increased engagement, ultimately surpassing initial performance goals. Promoted content on TikTok is highly successful due to its ability to seamlessly blend with organic user-generated videos, creating a more authentic and engaging experience. By leveraging TikTok's unique algorithm and its visually dynamic format, promoted content reaches the right audience at the right time, increasing brand visibility, driving higher engagement, and fostering genuine connections between brands and users.

This campaign exemplified how a seamless influencer marketing strategy, powered by Dreaminfluence, can bring a brand’s vision to life while driving measurable results.