JBL

When JBL launched their PartyBox Club 120, they aimed to generate significant buzz around the product, making Dreaminfluence an ideal platform to work with microinfluencers. This decision reflected JBL’s understanding of how Gen Z consumers are influenced by authentic, relatable content. By partnering with influencers who embodied the vibrant energy and diverse perspectives of Gen Z, JBL’s influencer team ensured a perfect brand match. These influencers, known for their creative flair and engagement with their audiences, were given the freedom to craft engaging and dynamic videos highlighting the PartyBox’s standout features, without being restricted by a rigid campaign brief.

It's unique features, important to highlight as the new product release coming up, was:

💦 Splash Proof

🔊 Powerful Sound

✨ Epic Lightshow

🔋 Long Battery Life

🧳 Portability

🥳 Party Features

With the features, JBL successfully set the framework for their team to do creative and inspirering content to post on their own social media. These attributes were showcased by influencers in their videos, giving audiences a closer look at how the product could enhance their own parties and events.

JBL's marketing strategy incorporated a well-balanced mix of User Generated Content (UGC), targeted advertisements, and website optimization to reach a wider, more diverse audience across multiple platforms. By doing so, they were able to create a dynamic, interactive campaign that resonated with Gen Z and built significant anticipation around the PartyBox Club 120’s release. This multifaceted approach not only generated hype but also ensured consistent engagement, contributing to the product's visibility and success in the market.