Paper Collective

In the Summer Interior Decor Inspiration campaign, the primary goal for Paper Collective was to create engaging and visually captivating content that highlighted their artworks and frames with a bright, warm summery vibe—serving as the perfect seasonal inspiration for home decor enthusiasts. To achieve this, they partnered with a carefully curated group of microinfluencers, whose authentic, creative takes resonated deeply with their dedicated and engaged followers. These microinfluencers brought their own personal flair to the content, styling the products in real-life settings that felt both relatable and aspirational.

The campaign not only raised brand awareness and created a buzz around the products, but it also generated over 30 new content pieces that could repurpose across various platforms. These included ad creatives, product images for a website, and social media posts that further extended the reach of the brand. By collaborating with microinfluencers, we were able to tap into niche communities and foster a sense of trust and authenticity, ensuring that our products were presented in an organic and engaging way. This approach allowed us to scale content production, creating an extensive library of visuals that could be used throughout the season, while also driving long-term engagement with potential customers. The result was a campaign that not only brought immediate awareness but also provided valuable content assets for continued marketing efforts.

Running a marketing campaign with microinfluencers on TikTok across different countries is a smart marketing strategy for reaching diverse, engaged audiences in a relatable way. Microinfluencers tend to have loyal, niche followings that trust their opinions, making them highly effective at driving authentic engagement. TikTok’s viral nature allows for creative, shareable content that can transcend borders quickly. By collaborating with influencers from various countries, brands can localize their campaigns, tapping into regional trends and cultural nuances, while increasing brand visibility and driving conversions on a global scale in an organic, impactful manner.