Peter Larsen Kaffe

As the warm weather and summer holidays approached, it was the perfect time for Peter Larsen Kaffe to highlight their popular iced coffee, available in three distinct flavors. For an FMCG brand, staying top of mind with your target audience is crucial, especially when consumers are making quick decisions during grocery shopping. This is particularly true during the summer months when iced coffee sales peak. Recognizing this, Peter Larsen Kaffe launched a campaign designed to tap into the seasonal demand, ensuring that their iced coffee was the first choice when customers thought about refreshing drinks.

To execute the campaign, Peter Larsen Kaffe invited 38 influencers to try their iced coffee flavors in exchange for content and exposure through their Instagram profiles. By working with a diverse group of influencers, the brand ensured that the campaign reached various segments of their target audience, each with unique preferences and lifestyle habits. This strategy effectively showcased how the iced coffee could fit into different summer moments—whether enjoyed as a refreshing treat with friends and family or as a quick, on-the-go beverage.

The success of the campaign lay in its ability to create relatable and authentic content. The influencers were given the freedom to share their personal experiences with each of the three iced coffee flavors, allowing their audiences to see the product in real-life scenarios. This created a sense of trust and connection, positioning Peter Larsen Kaffe as a must-have item for summer. By aligning the product with summer fun and leisure, the campaign effectively built awareness and kept the brand top of mind, which is critical in a competitive market. It also reinforced the idea that iced coffee isn't just a beverage—it's part of the lifestyle consumers crave during warm months. This campaign demonstrated the power of influencer marketing to boost brand visibility and consumer loyalty, ensuring that Peter Larsen Kaffe remained a key player in the FMCG space throughout the summer season.