Rabatta

Every month, Rabatta asks their influencer team to share their thoughts and experiences about the brand on their own social media channels. This consistent and flexible approach to influencer marketing allows Rabatta to stay top-of-mind with their target audience and create a variety of content pieces that resonate with different segments of their market. As part of this strategy, Rabatta takes advantage of TikTok’s powerful advertising capabilities by boosting all influencer content through Spark Ads, significantly increasing organic reach via paid promotion.

TikTok has become one of the most effective social media platforms for brand engagement, thanks to its highly interactive and visually dynamic format. The platform’s algorithm favors authentic, user-generated content, making it an ideal space for influencer-driven campaigns. TikTok users often prefer relatable, raw content over polished brand advertisements, allowing influencers to provide more genuine, personal endorsements of Rabatta. By using TikTok for these campaigns, Rabatta taps into a diverse, highly engaged audience that is eager for fresh, creative content.

One of the key advantages of using TikTok for marketing is its ability to quickly generate viral content. The video format allows influencers to craft engaging, entertaining videos that are easily shareable, helping to create a snowball effect in terms of reach and engagement. When Rabatta boosts this content through Spark Ads, they are amplifying the organic visibility of the videos, ensuring that they reach not only the influencer's followers but also a broader, targeted audience. This approach helps increase brand awareness, drive traffic, and ultimately, foster higher conversion rates.

As an example, Rabatta successfully reached over 1.8 million people with a single campaign in just one country. This is a clear testament to the power of TikTok as a marketing tool, especially when combined with paid promotion. By boosting content through Spark Ads, Rabatta was able to extend the reach of each piece of content beyond the influencer's followers, significantly increasing brand visibility in a short period of time.

The beauty of Rabatta's campaign lies in its flexibility. The campaign brief is intentionally open-ended, allowing influencers the freedom to create content that aligns with their unique voice and brand values. This approach fosters creativity and ensures that the content feels authentic and genuine to the influencers' followers. It also allows for a variety of content to be produced, which can then be used across multiple paid advertisement channels, ensuring that Rabatta’s marketing efforts are as diverse and engaging as possible.

In conclusion, Rabatta’s strategy of using TikTok and boosting influencer content with Spark Ads is an incredibly effective way to drive brand awareness and engagement. By leveraging the creative power of microinfluencers and utilizing TikTok’s advertising features, Rabatta is able to significantly expand its reach, creating a strong, lasting impact on its audience.