surisuri

As a company offering a diverse range of products in the make-up and skincare market, surisuri has found tremendous value in running a monthly campaign centered around their signature product, The K-Beauty Box. This subscription box, featuring a curated selection of new products with a fresh theme each month, provides surisuri with a consistent flow of content, generated through the efforts of their ambassador team and microinfluencers. Each month, both new and returning influencers are invited to try out the box, with content creation guidelines remaining consistent, while the product offering always changes, keeping the campaign exciting and relevant.

The effectiveness of running these monthly campaigns lies in the continuous accumulation of high-quality, user-generated content. This content serves multiple purposes: it can be repurposed for Spark Ads to increase reach, shared across surisuri’s own social media channels, incorporated into newsletters, or featured on the company’s website. Each new piece of content helps to build and reinforce brand recognition, keeping surisuri top of mind for potential customers.

By using Dreaminfluence as an influencer platform, surisuri not only simplifies the process of collaborating with influencers but also gains the rights to use this content for up to two years. This long-term access to high-quality content allows surisuri to maintain a dynamic content bank, providing the brand with valuable resources for ongoing marketing campaigns, seasonal promotions, and product launches. The ability to build this content library steadily each month is essential for creating a lasting impact, increasing engagement, and driving conversions over time. By consistently engaging with microinfluencers and generating content, surisuri ensures that they are continuously visible to their target audience, fostering brand loyalty and strengthening their position in the competitive beauty and skincare market.