Influencer Marketing
Why Use an Influencer Marketing Platform?
Jan 10, 2021
Why Use an Influencer Marketing Platform?
Influencer Marketing is here to stay. As more and more companies incorporate Influencer Marketing into their marketing mix, we're also seeing a rise in the number of agencies, Influencer agencies, and Influencer platforms being established. But what's the difference? And how do you navigate what each one offers?
At Dreaminfluencers, we're an Influencer Relationship Marketing Platform, so this blog post will focus on what an Influencer Marketing Platform is and when/why a company should invest in or use one.
When is it Necessary?
Initially, you can manage a handful of influencers manually using Google Sheets and manual desk research on Instagram. However, if you want to scale your Influencer Marketing, find more influencers, and get the right data for decision-making, it can quickly become very time-consuming. This is where Influencer Marketing Platforms come into play.
At Dreaminfluencers, we always suggest working with at least 50-100 influencers before it makes economic and time sense to invest in a platform.
Advantages of an Influencer Marketing Platform:
There are several benefits to using an Influencer Marketing Platform:
You always know who has posted and who hasn't.
You can assess potential influencers based on Insights data.
You gain access to a large network of influencers.
You have control over contracts, dialogue, and campaign management.
You have a team to contact if influencers don't meet your requirements.
You can download all Influencer Marketing content.
Paying influencers is never a headache again; pay one bill, compensate hundreds of influencers easily.
You have the opportunity to facilitate and create long-term collaborations. Learn more about the importance of long-term collaborations with influencers here.
Ultimately, it's about saving time, becoming smarter about your Influencer Marketing, and discovering influencers you might not have found otherwise. There are many Danish influencers; here's a list of Danish influencers we work with.
There are many Influencer Marketing Platforms on the market, each with different features and functions. At Dreaminfluencers, our entire platform is built around facilitating long-term collaborations, building an Influencer Community, and receiving monthly applications from new influencers. Learn more about our platform and features here.