Why use an influencer marketing platform?

Scaling influencer marketing campaigns can be overwhelming—tracking posts, analyzing data, and managing payments become time-intensive tasks. That’s where an influencer marketing platform comes in, streamlining processes and enabling brands to focus on building impactful collaborations. Let’s explore why investing in such a platform is essential for growing businesses

At Dreaminfluencers, we're an Influencer Relationship Marketing Platform, so this blog post will focus on what an Influencer Marketing Platform is and when/why a company should invest in or use one.

When is it Necessary?

Initially, you can manage a handful of influencers manually using Google Sheets and manual desk research on Instagram. However, if you want to scale your Influencer Marketing, find more influencers, and get the right data for decision-making, it can quickly become very time-consuming. This is where Influencer Marketing Platforms come into play.

At Dreaminfluencers, we always suggest working with at least 30-80 influencers before it makes sense to invest in a platform. The essentials in investing in a platform is improving ROI from access to better tools and time saving features.

Advantages of an Influencer Marketing Platform:

There are several benefits to using an Influencer Marketing Platform:

1. You always know who has posted and who hasn't.

2. You can assess potential influencers based on Insights data.

3. You gain access to a large network of influencers.

4. You have control over contracts, dialogue, and campaign management.

5. You have a team to contact if influencers don't meet your requirements.

6. You can download all Influencer Marketing content.

7. Paying influencers is never a headache again; pay one bill, compensate hundreds of influencers easily.

8. You have the opportunity to facilitate and create long-term collaborations. Learn more about the importance of long-term collaborations with influencers here.

Ultimately, it's about saving time, becoming smarter about your Influencer Marketing, and discovering influencers you might not have found otherwise. There are many Danish influencers; here's a list of Danish influencers we work with.

There are many Influencer Marketing Platforms on the market, each with different features and functions. At Dreaminfluencers, our entire platform is built around facilitating long-term collaborations, building an Influencer Community, and receiving monthly applications from new influencers. Learn more about our platform and features here.